who // John Yeong
what // Sport Singapore brand ambassador | Sports Presenter | Digital Storyteller | Producer | Content Strategist | Brand & Team Developer
where // Singapore
I am a Singapore sports presenter and emcee, with over 12 years of experience in online media production work and content strategy, championing change via digital storytelling and social media leadership.
I am the founder of the Sport Singapore Brand Ambassadors network.
I have a very strong affinity with sport, having loved sport from an age too young to remember.
Football is my greatest passion, and I was a former competitive footballer, having competed in both the Canadian National Soccer League before it’s revamp, and Singapore’s FAS National Football League.
I’ve also represented my schools for Track and Field (400m, 4x400m, 800m) – both ‘C Division’ and ‘B Division’, as well as for Football, and Table Tennis (in Primary / Elementary School), before I moved to Canada when I was 15.
My work experience over the years span across Marketing, Communications, and Sales; and I have also handled Corporate Communications and Media Relations.
I am an independent worker with a high set of standards, but also a team player enthused by the possibilities of collaborations and opportunities to work with partners to achieve team goals.
I was very blessed to be given the perfect platforms for my professional development during my internship at Singapore Economic Development Board and in my first full time job at Singapore Airlines.
My personal passion for sport however led me to take up positions at the Singapore Youth Olympic Games Organising Committee, before eventually taking on my current role at Sport Singapore since 2012.
I am a pioneer Sport Singapore brand ambassador, and the current project lead for a first-in-public service initiative in developing a network of brand ambassadors from Singapore’s sporting eco-system as part of our brand storytelling efforts.
To find out more about my career highlights or professional experience and competencies, visit my LinkedIn profile here.