Filming of Singapore Tennis Festival Online Commercial

I’m still feeling the after effects of some pretty intense filming for the Singapore Tennis Festival over the last two days. More specifically I can’t really feel my arms and legs, but that was probably because we had a shortage of manpower to move some pretty heavy equipment across film locations. LOL. The weather over…

My KL2017 in pictures

It’s been a while since my last blog post. Not exactly in the mood to write much at the moment, plus I’m falling sick, so here’s hoping pictures can tell most of the story for me instead. If you just want to read the lighter and funnier stuff, scroll down to the section titled “Lighter Moments”….

Redefining influence: Empowering lives through storytelling in sport

I have to admit I was pretty sceptical of influencer marketing at first. Being someone who’s had to work with social marketing agencies and various influencer networks over the years, I’ve always felt it was a mere numbers game and that it is difficult to establish actual authentic meaningful engagement. That beyond short-term successes with…