Filming of Singapore Tennis Festival Online Commercial

I’m still feeling the after effects of some pretty intense filming for the Singapore Tennis Festival over the last two days. More specifically I can’t really feel my arms and legs, but that was probably because we had a shortage of manpower to move some pretty heavy equipment across film locations. LOL. The weather over…

6 things you don’t want to miss in July and August 2017

So we are entering that time of the year where activities and events are approaching thick and fast. While there is plenty of other stuff going on as well, here is my personal pick of six sport and health highlights you do not want to miss out on in the next couple of months, especially…

Redefining influence: Empowering lives through storytelling in sport

I have to admit I was pretty sceptical of influencer marketing at first. Being someone who’s had to work with social marketing agencies and various influencer networks over the years, I’ve always felt it was a mere numbers game and that it is difficult to establish actual authentic meaningful engagement. That beyond short-term successes with…

Hockey 101 series shoot

We rounded off a packed week of filming with the Hockey 101 series shoot at Sengkang Hockey Stadium yesterday. Part of a start-off content support pack that we provide for each of our ActiveSG Academies and Clubs when they first launch, the sport 101 series of feature articles and videos serve as online tutorials for…

6 weeks to a better you

It’s a packed schedule for filming this week, with several major initiatives coming up in the next few months. Today’s shoot in particular features an initiative that really can benefit everyone who is looking to live better and healthier. Anchored by our health and fitness ambassador Samantha Low, this series looks at tackling sixteen common…

On the film set: Singapore Sentosa Adventure Race

Spent the large part of yesterday morning at Sentosa filming our promo video ad for Singapore Sentosa Adventure Race, an event organised in conjunction with Sport Singapore’s partners Sentosa for GetActive! Singapore 2017. The race itself will be held on Saturday, 29 July 2017 (the opening day of GASG2017), with a race route that spans…

Filming of ActiveSG Basketball 101 series

So after a lengthy delay of several months, we finally completed the filming of our ActiveSG Basketball 101 series this afternoon. A huge downpour gave us a scare early on however, as it meant we had to switch our shoot from the outdoor courts at 100 Plus Promenade into the OCBC Arena,but it turned out to…

The day I became a swimming instructor

I never thought I’d see the day I became a swimming instructor, but it happened under the least expected of circumstances. ActiveSG needed a pair of host presenters to help them deliver their lines for the SwimSafer programme, done in partnership with sponsors Manulife, in what was a 7 part web video series. The programme…

Filming of Tennis 101 series

Today marked the start of our work for the hectic month of October with a very heavy tennis flavour. Our date with Singapore’s number one female tennis player Stefanie Tan did not come easy. Singapore’s tennis high flyer has to contend with a series of back-to-back overseas competitions, and as a result her availability for…

United disappoint again, Malaysia Open surprise

A profligate Man Utd were held at home 1-1 by lowly Stoke City earlier this evening, dropping points yet again in a story that has become far too familiar for frustrated United fans. For all the talk of returning as title challengers this year, and the amount of cash splashed this summer to back that claim,…