Filming of Singapore Tennis Festival Online Commercial

I’m still feeling the after effects of some pretty intense filming for the Singapore Tennis Festival over the last two days. More specifically I can’t really feel my arms and legs, but that was probably because we had a shortage of manpower to move some pretty heavy equipment across film locations. LOL. The weather over…

6 things you don’t want to miss in July and August 2017

So we are entering that time of the year where activities and events are approaching thick and fast. While there is plenty of other stuff going on as well, here is my personal pick of six sport and health highlights you do not want to miss out on in the next couple of months, especially…

Redefining influence: Empowering lives through storytelling in sport

I have to admit I was pretty sceptical of influencer marketing at first. Being someone who’s had to work with social marketing agencies and various influencer networks over the years, I’ve always felt it was a mere numbers game and that it is difficult to establish actual authentic meaningful engagement. That beyond short-term successes with…

Hockey 101 series shoot

We rounded off a packed week of filming with the Hockey 101 series shoot at Sengkang Hockey Stadium yesterday. Part of a start-off content support pack that we provide for each of our ActiveSG Academies and Clubs when they first launch, the sport 101 series of feature articles and videos serve as online tutorials for…

Celebrating The Beautiful Game

We’re finally past the mid-week mark! Day two of three full days of filming this week. Another day of filming down, in what is the lead up to the busiest few months of the year for those of us working at Sport Singapore. Ever since adopting a new approach of creative storytelling in our online…

6 weeks to a better you

It’s a packed schedule for filming this week, with several major initiatives coming up in the next few months. Today’s shoot in particular features an initiative that really can benefit everyone who is looking to live better and healthier. Anchored by our health and fitness ambassador Samantha Low, this series looks at tackling sixteen common…

On the film set: Singapore Sentosa Adventure Race

Spent the large part of yesterday morning at Sentosa filming our promo video ad for Singapore Sentosa Adventure Race, an event organised in conjunction with Sport Singapore’s partners Sentosa for GetActive! Singapore 2017. The race itself will be held on Saturday, 29 July 2017 (the opening day of GASG2017), with a race route that spans…

Going crazy at Team SportSG Night 2017

This is a belated post, but as they say it’s better late than never. 🙂 To be honest, I really didn’t know what to expect from our company’s Dinner & Dance. Being tied down with sports events and campaign work the last few months, thinking about what to dress up as for the D&D was…

Filming of ActiveSG Basketball 101 series

So after a lengthy delay of several months, we finally completed the filming of our ActiveSG Basketball 101 series this afternoon. A huge downpour gave us a scare early on however, as it meant we had to switch our shoot from the outdoor courts at 100 Plus Promenade into the OCBC Arena,but it turned out to…

5 unforgettable Sin Ting moments

Today we bade farewell to our brother ST. It’s been an incredible three and a half years with you here in our midst at Sport Singapore my brother.  Here we recall some classic moments with our resident joker and the youngest brother of #TUT. 1. The Putravita In July 2015 after the 28th SEA Games…