Filming of Singapore Tennis Festival Online Commercial

I’m still feeling the after effects of some pretty intense filming for the Singapore Tennis Festival over the last two days. More specifically I can’t really feel my arms and legs, but that was probably because we had a shortage of manpower to move some pretty heavy equipment across film locations. LOL. The weather over…

Redefining influence: Empowering lives through storytelling in sport

I have to admit I was pretty sceptical of influencer marketing at first. Being someone who’s had to work with social marketing agencies and various influencer networks over the years, I’ve always felt it was a mere numbers game and that it is difficult to establish actual authentic meaningful engagement. That beyond short-term successes with…

Filming of Tennis 101 series

Today marked the start of our work for the hectic month of October with a very heavy tennis flavour. Our date with Singapore’s number one female tennis player Stefanie Tan did not come easy. Singapore’s tennis high flyer has to contend with a series of back-to-back overseas competitions, and as a result her availability for…