10 reasons why you should not become an Instagram influencer

Am I a hypocrite for writing such a blog post? Why not read on to find out for yourself. While the desire to be popular has existed among youths since the dawn of time, the tools made available these days to just about anyone makes for a slippery slope for those who just want a […]

Focus on growing authentic engagement, not just your follower count

In an age of modern day influencers, the online space has become an increasingly saturated marketplace for businesses and individuals. Having been blessed with the opportunity to immerse myself in this industry: to both live it first hand, and to lead and develop a network of ambassadors from Singapore’s sporting eco-system, I take on your […]