Focus on growing authentic engagement, not just your follower count

In an age of modern day influencers, the online space has become an increasingly saturated marketplace for businesses and individuals. Having been blessed with the opportunity to immerse myself in this industry: to both live it first hand, and to lead and develop a network of ambassadors from Singapore’s sporting eco-system, I take on your…

Redefining influence: Empowering lives through storytelling in sport

I have to admit I was pretty sceptical of influencer marketing at first. Being someone who’s had to work with social marketing agencies and various influencer networks over the years, I’ve always felt it was a mere numbers game and that it is difficult to establish actual authentic meaningful engagement. That beyond short-term successes with…