Filming of Singapore Tennis Festival Online Commercial

I’m still feeling the after effects of some pretty intense filming for the Singapore Tennis Festival over the last two days. More specifically I can’t really feel my arms and legs, but that was probably because we had a shortage of manpower to move some pretty heavy equipment across film locations. LOL. The weather over…

My KL2017 in pictures

It’s been a while since my last blog post. Not exactly in the mood to write much at the moment, plus I’m falling sick, so here’s hoping pictures can tell most of the story for me instead. If you just want to read the lighter and funnier stuff, scroll down to the section titled “Lighter Moments”….

Redefining influence: Empowering lives through storytelling in sport

I have to admit I was pretty sceptical of influencer marketing at first. Being someone who’s had to work with social marketing agencies and various influencer networks over the years, I’ve always felt it was a mere numbers game and that it is difficult to establish actual authentic meaningful engagement. That beyond short-term successes with…

Hockey 101 series shoot

We rounded off a packed week of filming with the Hockey 101 series shoot at Sengkang Hockey Stadium yesterday. Part of a start-off content support pack that we provide for each of our ActiveSG Academies and Clubs when they first launch, the sport 101 series of feature articles and videos serve as online tutorials for…

6 weeks to a better you

It’s a packed schedule for filming this week, with several major initiatives coming up in the next few months. Today’s shoot in particular features an initiative that really can benefit everyone who is looking to live better and healthier. Anchored by our health and fitness ambassador Samantha Low, this series looks at tackling sixteen common…

Going crazy at Team SportSG Night 2017

This is a belated post, but as they say it’s better late than never. 🙂 To be honest, I really didn’t know what to expect from our company’s Dinner & Dance. Being tied down with sports events and campaign work the last few months, thinking about what to dress up as for the D&D was…